Netflix’s Anti-Account Sharing Test Is Confusing Customers and Employees


The Netflix logo over a bunch of cash.
Netflix, piotr szczepanek/

Netflix desires to crack down on password sharing. And to arrange for this unpopular new coverage, it’s working an anti-account sharing “pilot program” in Chile, Costa Rica, and Peru. However the check goes about in addition to you’d anticipate. Neither prospects nor staff appear to know what’s happening.

We’ll clarify the pilot program to the perfect of our talents. Mainly, if you wish to share an account with somebody who lives exterior your property, you have to pay Netflix about $2 further per thirty days. However this charge isn’t automated—a Netflix notification asks you to opt-in if password sharing is detected in your account.

Right here’s the place issues get complicated; as found by Rest of World, Netflix isn’t notifying all customers about this alteration. It’s been two months for the reason that check launched, but some account sharers have gone unbothered. Others merely ignored the Netflix notification and haven’t been punished for account sharing.

To not point out, Netflix tells Remainder of World that it’s charging totally different charges to totally different subscribers. I don’t learn about you, however I’d be fairly offended to study that my neighbor pays a decrease month-to-month charge to share their account, or that I’m paying further whereas different folks aren’t.

Prospects are even confused concerning the idea of password sharing. Which is sensible—we’ve been sharing our Netflix accounts for over a decade! Representatives from the patron companies of Chile, Costa Rica, and Peru maintain telling Netflix to clarify its messaging to prospects, notably language like “family,” which some interpret as “household.”

The staff at Netflix are additionally misplaced on this entire mess. An nameless customer support consultant who spoke to Remainder of World claims that they don’t know tips on how to clarify this “pilot program” to prospects. They’ve additionally been instructed to waive the password sharing charge (via a verification code) if prospects name in to argue.

Clearly, that is only a check program. You would argue that Netflix is feeling issues out, or that the password sharing crackdown will enhance earlier than its world rollout.

However possibly this crackdown is flawed to the core. Netflix says you’ll be able to share an account amongst your “family” with out incurring a further charge—does that truly make any sense? What occurs in joint custody instances, or when somebody’s partner commonly travels for work? If Netflix thinks it has an password sharing downside, possibly it ought to reward folks for making their very own account as a substitute of constructing some messy and arbitrary system of punishment.

Supply: Rest of World

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